Each time you hear somebody say “Could I’ve one among what you are promoting playing cards?” it is best to get excited. I do know I do. That is as a result of I LOVE my playing cards. I spent hundreds of on printing, a number of hours on designing and went by means of 10 completely different layouts till I obtained them proper.
A enterprise card is an entrepreneur’s greatest pal, his most dear advertising software and a vital factor to changing into UNFORGETTABLE. Sadly, too many individuals have enterprise playing cards that merely mix into the multitude of cookie cutter crap. And that is a disgrace, as a result of a enterprise card is extra highly effective than you suppose.
After all, it is not possible to know this until you even have a card that is actually, actually good. Subsequently, this text will look at The 4 Corners of Unforgettable Enterprise Playing cards:
1. Stacking Up
2. Standing Out
three. Inventive Enhancement
CORNER #1: How Does Your Card Stack Up?
Suppose again to the final commerce present, networking occasion, seminar, conference, social hour or affiliation assembly you attended. How did folks react to what you are promoting card? Did they praise its design? Rapidly shove it into their pocket? Present it to another person? Rip it up?
Regardless of the response was, your card made some kind of impression. However solely essentially the most inventive, distinctive and memorable enterprise playing cards make UNFORGETTABLE impressions. And people kinds of playing cards elicit reactions like…
- “I confirmed your card to all people in my workplace!” says a scorching prospect.
- “Can I’ve one other one? A pal of mine will LOVE this!” exclaims your tablemate.
- “Oooh! I would like one too!” begs the individual in trying over your shoulder.
- “Hey…are you able to present my pal Paul what you are promoting card!” asks a colleague of yours.
- “You realize, I’ve by no means thrown your card away!” says one among your clients.
Should you’ve ever heard a praise alongside these traces earlier than, congrats! You are heading in the right direction.
That jogs my memory of Gus. He and I sat subsequent to one another at a gross sales seminar just a few years in the past. Throughout this system, the facilitator requested the viewers members to alternate playing cards and get to know one another. Gus’s card was wonderful: thick, colourful, double sided, daring, shiny and better of all, easy. (That was no shock – he was in promoting!) Nevertheless it was top-of-the-line I would ever seen. So we launched ourselves, exchanged playing cards and talked for a couple of minutes. And that was about it. Good man, I believed.
Now, this is the cool half: though Gus and I did not actually communicate, I’ve by no means thrown his card away. I present it to everybody! In actual fact, I even use it as a prop in a few of my networking workshops! His card was simply that good.
Is yours that good? Preserve that query at the back of your thoughts as you learn on. Now let’s transfer into the subsequent part and discover out why sure playing cards stand out greater than others.
CORNER # 2: Standing Out
Lately I took 66 enterprise playing cards I’ve collected over time and unfold them out on a desk. I closed my eyes for 30 seconds, opened them and took be aware of which playing cards stood out essentially the most. And this is what I observed:
- Crimson: each card that had purple on it stood out.
- Image: just a few playing cards had photos of the cardholder. This not solely made them stand out, however helped me join faces with names and corporations.
- Vertical: a number of playing cards had been formatted vertically, which caught my eye.
- Black Background: most playing cards have a white background, so the black ones REALLY stood out.